“Google only loves you when everyone else loves you first.”
- Wendy Piersall
SEO is a combination of activities that help search engines find and trust you, organize the information you’re publishing, and present it to users searching for it.
When you’re SEO strategy works, it means good things for you and your visitors. It also creates a cycle that reinforces itself.
For one, your website rank improves, which means more visitors will find your pages in search results. With wider exposure and traffic to your high-value content, more sites will link to your pages. This increases your authority and credibility, which leads to improvement in your website rank. And so on.
Internet users rely on search to answer questions, to learn more about products and services, and to find companies. If your focus is local, potential customers still use search engines to look for reviews and directions.
Even if a customer is already familiar with your business name, they are likely to type that into a search engine rather than trying to remember your domain. At the very least, then, you’ll want to make sure searchers can find your site when they’re looking for you.
Overall, The ArtLake offers a search engine optimization, is one of the most effective and sustainable ways to build your online presence. Rather than seeing it as something to “fix” after you’ve created content, keep SEO top of mind from the beginning.
Many business owners see search engine optimization (SEO) as a mystery, an enigma that only those with inside knowledge can solve. The truth is that SEO is an important part of any marketing strategy, and it doesn’t have to be complicated. Read on to find out what SEO is and why your business needs it.